ENTREPRENEURSHIP – Successful start-up in Morocco may seem impossible, but by launching “Ways to Cap” , Niama El Bassunie has proven that with perseverance (and some failures), the dream of every entrepreneur is not out of achievement.
As a platform that addresses the business-to- business buying and selling of merchandise across Africa, Morocco-born WaystoCap is aiming to solve the fragmented situation in a market that is still in the process of going digital. Besides being an online marketplace for products, founder and CEO Niama El Bassunie asserts that WaystoCap is also an “ecosystem offering services such as insurance to suppliers, financing to buyers and logistics management to remove inefficiencies.”
Cross-border commerce platform WaystoCap has raised new funding to expand its reach in Africa, the startup confirmed to TechCrunch today.
A recent graduate from the Y Combinator accelerator program in the U.S., WaystoCap is an online destination for buyers and sellers of business-to-business goods in Africa. Founded in Casablanca, Morocco, it aims to digitize the centuries old cross-bordering trading industry that exists in the continent and make it easier for those outside of Africa to get into the region.