Flex is the Dollar Shave Club for feminine hygiene products.
Flex’s first product is manufacturing and selling menstrual discs, the most substantial innovation in period products in nearly a century. Menstrual discs offer 12 hours of leak-free period protection and can be worn during intercourse.
Flex sells two varieties of the menstrual disc, FLEX and Softdisc FLEX is sold online, direct-to-consumer through a subscription service. Softdisc is sold at Target and all major drugstore retailers in the U.S.
Founded in 2015, The Flex Company is in Venice Beach, California, and backed by Amplify.LA and Y Combinator.
The Flex Company is female founded, owned and led. Soma invested in the seed round and Bow led the Series A at a $20m valuation