Start-up: “Ways to Cap”, a Moroccan success story
Waystocap is the "Alibaba of Africa". They are building an online destination for buyers and sellers of business-to-business goods in Africa and the Middle East. Founded in Casablanca, Morocco, Waystocap aims to digitize the centuries old cross-bordering trading industry that exists in the continent and make it easier for those outside of Africa to get into the region.
Soma was the first investor. They went on to raise their seed round from Battery Ventures