TuPronto is a digital platform that offers private public transport, which aims to connect public transport users with private drivers. TuPronto is the Uber and Lyft for small cities in Latin America. TuPronto does not charge drivers commissions, but instead drivers subscribe to a monthly plan that allows them to earn more money while working less, and gives them access to a new source of income. TuPronto ride prices are competitive and customers can pay by cash or credit. The company is launching in small cities in Mexico and plans to expand to the rest of Latin America.