FemBeat: P&G Acquires Organic Period Care Startup This Is L.
L. is a fast growing natural personal care products company that empowers women globally. L. products are designed with the highest-quality, sustainably-tapped and non-toxic materials. For every product sold, one is distributed by a female entrepreneur in a developing country in need.
In 2011 photojournalist Talia Frenkel created L after documenting the effects of HIV/AIDS on women and girls. In the US, the lack of innovation in the condom category created an opportunity to re-engineer a product for the modern consumer.
L. has multichannel distribution, with products selling online through our site and Amazon, as well as in retail stores such as CVS, Target, Whole Foods and others.
L. has been called a "future-forward company" by Fast Company, a "sexy and bold statement" by USA Today, "a model of sustainable innovation" by Forbes and "a product that could change the lives of millions" by Vanity Fair. L. was also recently named "Best for the World" in both 2014 and 2015 by B Corp.
Soma invested in the seed round. L has since raised at over a $50m valuation