Scentbird raises $18.6M, largest series A by female CEO
Scentbird is a subscription services for female fragrances. Soma invested in the seed round. Scentbird last raised $15m at a $100m valuation led by Goodwater
In 2014, Mariya Nurislamova and Sergei Gusev teamed up with trained rocket scientist Andrei Rebrov and veteran beauty marketer Rachel ten Brink to push the company forward. Nurislamova explains that they built a scent recommender “to empower consumers to discover their next favorite scent online” and created a monthly fragrance subscription service. They rounded out their founding team with Nurislamova as CEO, Gusev as COO, Rebrov as CTO and ten Brink as CMO. Now they have a portfolio of more than 500 fragrances and Scentbird has grown to more than 250,000 monthly subscribers and 5 million monthly site visitors. The team has also extended their sampling services to a namesake line of products.