From Awkwafina to BTS to Crazy Rich Asians, American culture is increasingly easternizing. We see this manifesting in pop culture and in restaurants, but there is a gaping hole in beverages and a huge opportunity in sparkling water. Sanzo, the 1st Asian-inspired sparkling water, now has a footprint of 300+ doors in NYC, LA and Chicago, primarily in buzzy foodservice/cafe through Coca Cola-backed Iris Nova (parent of Dirty Lemon).

And DTC growth has resulted in exponential growth for the total business over the last 2-3 months (from $26k in February to a projected $85k in May), despite me being the sole employee. With features in Bon Appétit, New York Magazine, Epicurious, and Cheddar people are taking notice of the brand. And we have scheduled launches in Erewhon and Whole Foods Northeast later this year. Sanzo raised their seed with participation from the founders of Homebrew, the CPO of Adobe, and the founder of Away.

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