Discount grocery startup Misfits Market raises $200M
Misfits Market is a subscription box of sometimes funny-looking, always delicious produce, designed to break the cycle of food waste. Think of them like an online grocery store, except one that specializes in rescuing food that is unnecessarily thrown away. They source high-quality organic produce that has a few quirks—onions that are too small, potatoes that are shaped like your favorite celebrity, and carrots that fell in love and got twisted together. It may sound like a joke, but billions of pounds of this fresh and delicious food is tossed each year because grocery stores only want "perfect" foods on their shelves. The company steps in and buys this food from hundreds of farms across the country and brings the food to the customers' doorstep, saving them money and helping them save the world.