Mahamela is the Pinduoduo for India. The company develops an eCommerce platform that enables customers to participate in group shopping and buying via WhatsApp and Facebook. The company’s social shopping experience is inherently viral. The company is targeting the large eCommerce market in India, where eCommerce is growing at 51% per year, one of the fastest in the world. Mahamela estimates its addressable market at $18B, targeting middle-class families in India.

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