HoneyLove looks to reinvent shapewear
Honeylove aims to disrupt the traditional shapewear market by making an affordable, high-quality product that actually works.
In her research before starting HoneyLove, founder Betsie Larkin identified two big problems with shapewear. The first is that it tends to bunch up, causing constant readjustment, and the second is that it tends flatten out everything, even the curves people want to show off. That’s why Larkin developed HoneyLove Sculptwear.
HoneyLove uses supportive structures in side the seams of the garment, similar to the flexible boning used in old-school corsettes, and encases those structures in a soft channel of protective fabric. This simple enhancement ensures that the garment doesn’t bunch up around the legs or waistband.
HoneyLove also inserts its patent-pending BoostBands, made from a combination of compression fabric and a flat elastic panel, in the back of the legs of the garment to accentuate the natural curve between the bottom and the upper legs, according to Larkin.