Embrace

Embrace is “New Relic for mobile” i.e. a monitoring and analytics platform for developers, IT, and business users in the age of mobile devices. Eric, CEO and co-founder, is the founder of Scopley, a mobile company valued at $1 billion. At present, mobile is compiled code run on distributed devices with an infinite set of environmental variables. However, users expect real-time and personal experiences. Over 15% of users experience poor mobile stability (abrupt close or forced exits, for example). Developers are either unable to reproduce the error or the errors go undetected, leading to sustained poor user experiences or user churn. Embrace solves this challenge through catching every type of bug before the complaint. Moreover, Embrace reproduces every complaint, bug, and session and is comprehensive, serving as a single, extensible database toolset for the entire mobile team. Embrace is the Datadog built for our lives. Embrace has over 40 large scale customers, including Home Depot, Oral-B, Wish, Thrive Market, and Headspace.

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