Ditto manages the words across team products as a central source of truth. Words are integral to the user experience and shape how companies communicate across their products. Bad copy leads to ineffective design and other downstream drawbacks with growth and bottom line impacts. Ditto lets teams collaborate on consistent and effective copy in real time. Through Ditto, teams can see edit history and status on individual pieces of text, sync duplicate text, search copy across all designs by text or metadata, and collaborate within and across teams. Ditto is used by non-technical and technical people at numerous companies ranging from small startups to large tech corporations across industry verticals. The founders are Stanford graduates who have known each other since freshman year of college and have worked at companies, including Google, IDEO Labs, and Twitter.