New Startup Warmly, Which Spots Warm Intro Opportunities For Sales, Raises $2.1 Million

A new startup by three ex-Googlers has a unique name: “We’re called Warmly, because we provide warm leads,” says cofounder and CEO Max Greenwald. Stylized as “Warmly,” (comma included, as in the sign-off to an email), the software company is announcing itself in the Silicon Valley tech scene with an idea to help businesses find new customers by leveraging their network of existing customers.