Startup raised $225 million from investors, including SoftBank, as online grocery sales continue to boom.
Misfits Market, a startup known for selling “ugly” fruits and vegetables at discount prices, announced this morning that it has raised $200 million in Series C funding.
The company says this brings its total funding to $301.5 million and moves its valuation into unicorn territory (i.e. above $1 billion). It isn’t getting any more specific about that valuation, though Bloomberg reports that it’s $1.1 billion.
Misfits Market, the ecommerce platform that sells ‘ugly’ produce (among other things), has today announced the close of an $85 million Series B financing round. The funding was led by Valor Equity Partners, with participation from Greenoaks Capital, Third Kind Venture Capital, and Sound Ventures.
Misfits Market started out as a subscription box that allowed folks to buy ugly or misshapen product on the cheap each week. This product would have been thrown out at the farm, before ever heading to a distributor or grocery store, because it usually goes to waste sitting on a grocery store shelf.
There’s nothing actually wrong with this produce, except for the fact that shoppers wouldn’t normally choose it from a pile of fruit or vegetables that look more pleasing.
Since raising its Series A, Misfits Market has been working to expand its selection, which now includes chocolate, snacks, chips, coffee, herbs, grains, lentils, sauces and spices. Users can add these products to their usual weekly produce box on an a la carte basis, and they’re priced 20-25 percent below retail. These products are available to ‘add to box’ once a week (on Thursdays).