New brands are trying a take-it-or-leave-it approach in marketing to millennials. But will young women stand for being squished?
Betsie Larkin spent the first ten years of her professional career as an EDM artist. She released two solo albums, toured five continents and worked with the likes of Armin van Buuren and Ferry Corsten. But after being constantly frustrated by shapewear she wore under her stage outfits, she felt compelled to try her hand at a new industry.
That’s how HoneyLove was born.