YC-Backed GrowSumo Helps Businesses Grow Sales Through Partner Programs

Partner programs can be a big source of revenue — for example, channel sales account for 80 percent of Cisco’s revenue. Now a startup called GrowSumo is working to make those programs easier to manage, particularly for businesses that don’t have Cisco’s resources.

GrowSumo  is part of the current batch of startups at incubator Y Combinator. Co-founder Bryn Jones told me that the team was originally trying to build online collaboration tools, but “it turns out that we weren’t Slack.”