In a joint effort to innovate for period health, retail giant CVS and direct-to-consumer brand, FLEX, are partnering to bring comfortable, high-performance, eco-friendly period products to shoppers in over 5,000 CVS stores nationwide.
According to recent June 2019 syndicated retail sales data, traditional tampon unit sales are down 4.3% year over year across drug retailers. Category growth is being driven by alternative period products, including innovation led by FLEX in cups and discs.
Additionally, industry reports do not yet capture the unprecedented growth of online sales of alternative period products like FLEX™ Discs and the FLEX Cup™. With changing consumer attitudes and behaviors toward alternative period products, retailers like CVS are starting to recognize the gap in physical distribution and are taking swift action to meet the growing demand by consumers.
The Flex Company launched its first period product, the FLEX Disc, in late 2016. It quickly developed a devoted and engaged consumer following and has grown to be a top performing direct-to-consumer brand.