Beek is the emoji-based book review site aiming to change e-commerce in Latin America

Leveraging post-literate tools like YouTube and emojis to create a website and mobile app that allows people to review the books they’re reading while they’re reading them, Beek is a startup that embraces the amazing contradictions of the internet age.

Graduating from the most recent batch of Y Combinator, the Mexico City-based company began as a hackathon project in Austin, Texas, where co-founder Pamela Valdes was studying at the University of Texas.