Alloy raises $4M to build out its e-commerce automation service

Alloy Automation, a startup that was part of the Y Combinator Winter 2020 cohort, announced today that it has closed $5 million across two rounds, the most recent of which brought $4 million to the company in October of 2020.

The new funds were raised at a $16 million pre-money, $20 million post-money valuation, Alloy told TechCrunch.

The company’s latest fundraising was led by Bain Capital Ventures and Abstract, with participation from Color CapitalBoxGroup and a collection of individual investors, including Shippo’s Laura Behrens Wu.

TechCrunch spoke with co-founders Sara Du, CEO, and Gregg Mojica, CTO, about the round, their market and their experience in Y Combinator.

Du, a Harvard dropout, and Mojicam, who skipped college altogether, met after the former emailed the latter about speaking at an open-source conference. The event didn’t end up happening, but the pair stayed in touch. Du wound up running a small streetwear store, interested in automation and app-connecting tools like Zapier, which she found to be too simple, and MuleSoft, which she described as very expensive. Out of a desire for something in between that would let her connect apps, Alloy Automation was eventually born.

Alloy raises $4M to build out its e-commerce automation service

Alloy Automation, a startup that was part of the Y Combinator Winter 2020 cohort, announced today that it has closed $5 million across two rounds, the most recent of which brought $4 million to the company in October of 2020.

The new funds were raised at a $16 million pre-money, $20 million post-money valuation, Alloy told TechCrunch.

The company’s latest fundraising was led by Bain Capital Ventures and Abstract, with participation from Color CapitalBoxGroup and a collection of individual investors, including Shippo’s Laura Behrens Wu.