Proven wants to sell AI distilled custom skincare

YC-backed startup Proven wants to make it suck less for women to find skincare that works for them. The co-founders are taking what they describe as a “rational, logic-based” approach to figuring out which ingredients might be most appropriate for each individual.

As a TC Disrupt battlefield founder once memorably put it during her on-stage pitch, the beauty industry makes a whole lot of money from a whole lot of BS. And skincare falls squarely into the ‘full of it’ category, with its expensively marketed pseudoscientific claims touting ‘miracle’ fixes that most definitely aren’t.

Captain401, now Human Interest, raises $11M to build a 401(k) for small businesses

Human Interest  — as its former name Captain401 implied — focuses on creating an easy system for small businesses to begin offering a 401(k) to employees. It’s geared toward companies trying to get it up-and-running for the first time, as when companies start to mature benefits like that quickly become table stakes, lest they lose those employees to competitors with more robust benefits. It’s also important to get those plans in place early, as employees likely want to begin securing their finances early on.

GM and ExxonMobil lead $13.7 million investment in on-demand car care startup Yoshi

Founded in 2016, Palo Alto-based startup Yoshi is an on-demand car maintenance platform that delivers gas to your automobile, as well as handling related tasks, such as oil changes, cleaning, and more — all while your car is parked just where you left it. Drivers can order the service directly from the Android or iOS mobile app.