FREY Men’s Laundry Detergent

So I kept seeing ads on Facebook for this product called FREY for men. I finally was interested enough to look into what it was. That was when I realized my wife was telling me about it for several weeks. It’s Laundry Detergent… For Men. Now I have seen everything. My amazing wife does 99% of the laundry in our household, which I am eternally grateful for, but this seemed like a ploy.

So I got me a set. Included was fabric softener dryer sheets, detergent, smell good (freshener), stain remover, all in a fancy box. This isn’t something that I would normally go for, but I gave it a shot.

Eligible founder Katelyn Gleason’s plan to upend the billion dollar medical billing industry

Medical billing is a largely untapped and lucrative industry, potentially pulling in $55 billion globally by 2020. But its inner workings are still very murky — most of the time it’s not clear how much something will cost and sometimes you don’t even get the (possibly whopping) bill until months down the road. Founder Katelyn Gleason wants to make it easier to know what and how much you are paying for before you step into the doctor’s office with her new medical billing startup Eligible.

Beek is the emoji-based book review site aiming to change e-commerce in Latin America

Leveraging post-literate tools like YouTube and emojis to create a website and mobile app that allows people to review the books they’re reading while they’re reading them, Beek is a startup that embraces the amazing contradictions of the internet age.

Graduating from the most recent batch of Y Combinator, the Mexico City-based company began as a hackathon project in Austin, Texas, where co-founder Pamela Valdes was studying at the University of Texas.

Zenefits founder Parker Conrad takes another crack at HR onboarding

Conrad’s new company is called Rippling, which is launching today. The goal is to turn the process of bringing on an employee and assigning them hardware and the services they’ll need to operate — like Gmail or Salesforce — right away. Rippling integrates with a bunch of major services on the back-end and automatically assigns those accounts to new employees, and also helps managers set up payroll in several states.